Matthew Sauber

Matthew Sauber

Professor of Marketing and Integrated Marketing Communications

Owen 433



Ph.D. University of Texas, Austin
M.B.A. Southeastern Louisiana University
B.B.A. Tehran Business College, Iran

Professional Summary

Dr. Sauber is actively engaged in teaching online classes and used online complements for all of his courses. He specializes in integrated marketing communications and online teaching and learning. He has developed and taught courses in digital marketing, database marketing and direct/interactive marketing and is currently working on social media certification program development in collaboration with the Center for Digital Engagement. Dr. Sauber is a key developer of the EMU's fully online, MS program in IMC. He has developed the program's direct marketing course whose students have continuously won top awards and recognition in the annual Collegiate ECHO Direct/Interactive Marketing Challenge since 2008. He is member of Direct Marketing Association Educational Foundation (Marketing Edge) and its Chicago association (MMEF) where he is a regular participant, presenter, and reviewer.

Courses Taught

IB 210 Fundamentals of International Business
MKTG 261 Contemporary Selling
MKTG 360 Principles of Marketing
MKTG 510 Marketing Management
MKTG 530 E-Commerce Essentials
MKTG 610 Marketing Policies & Problems
MKTG 635 Digital Marketing
MKTG 645 Database Marketing
Dr. Sauber's research interests and projects include direct and interactive marketing, electronic commerce, database marketing, social networking, online teaching and learning, globalization, and entrepreneurship.

Selected Publications

Sauber, M.H., Marold, D. A., and Anderson A. (2012). Domino's Pizza: Growing Sales with Technology, The IMC Handbook, J. S. Kelly and S. K. Jones (ed.), 2nd Edition 293 -310, Racom, Communications.

Sauber, M.H., Marold, D. A., and Anderson A. (2012). Domino's Pizza: Growing Sales with Technology, Contemporary Direct and Interactive Marketing (3rd Edition), Spiller, L. D. and Baier, M. 393 - 412.

Davis, J. F., Sauber, M.H., and Edwards, E. A. (2010). Managing Quality in Online Education: A Conceptual Model for Program Development and Improvement, International Journal of Management in Education, Vol. 5, No. 1, 2011.

Sachdev, H. J. & Sauber, M. H. (2009). Comparison of agents and merchants distributors in export channels. International Journal of Global Business Development, 2 (2), 167-183.

Sauber, M. H., McSurely, H. B., & tummala, V. R. (2008). Developing supply chain management program: a competency model. Quality Assurance in Education, 16 (4), 375-391

Professional Affiliations

American Marketing Association
American Advertising Federation
Direct Marketing Association
Adcraft Club of Detroit
Association for Consumer Research
Academy of International Business
Institute for Operations Research and Management Sciences
Mobile Marketing Association
Online Marketing Institute
Decision Sciences Institute