Biography
Dr. Inae Oh is an Assistant Professor in Sport Management. Her academic background is in business administration (marketing and management), education, and sport management. Her research interests include sport events, sport ethics, and sport new media with a focus on how sport can transfer positive values to people and society. Especially, she uses physiological evidence, which is collected with biometric systems (e.g., EDA, Eye-tracking) for more insight into the sport consumer and industry.