Featured Graduates of the IMC Master's Program
Alumni Spotlight: Tracey Shavers, '16
It's been two years since Tracey Shavers Jr. graduated with her Master's degree in Integrated Marketing Communications from Eastern Michigan University. "I'd heard about the IMC program from a colleague in the PR industry. She was a high-level executive at a global firm and after speaking with her about the program I looked into it. A key differentiator for me was the ability to complete the program online, but with an educational institution that was reputable but not far away should I need assistance." Read more about Tracey.
Communications and Marketing Director,
American Center for Mobility
Alumni Spotlight: Erica Colaianne, '15
Eastern Michigan University's IMC program teaches students to blend and align the many aspects of marketing and communications – internal and external marketing and communications tactics, brand awareness, strategic planning, public relations, advertising, creative development, event planning and budget management – to develop the most impactful plans. Read more about Erica.
Associate Director of Marketing and Communications,
Wayne State University School of Medicine
Alumni Spotlight: Duriel Smith '12
"What I liked most about EMU's IMC program was the opportunity to build great relationships with people from all over the world. Being able to interface and interact with people that love marketing the way that I do and share ideas, thoughts and experiences on marketing was a great thing. The advantage of a fully online marketing program is the flexibility and convenience of building your own schedule while continuing to work your business." Read more about Duriel.
Owner and Operator,
Creative Innovation Associates
Alumni Spotlight: Dawn Oliver '10
"I looked at Emerson College in Boston, Michigan State, and Eastern Michigan. Comparing the programs, Eastern worked a lot better with my schedule and the selection of classes were a lot more in depth and a lot better than some of the other programs. Where Michigan States' program only focused on advertising, EMU's program focused on everything within the marketing communications field, including sales, PR, traditional advertising, and event promotion. Read more about Dawn.
Ford and Lincoln Automotive Audio, Harman Lifestyle Division
Alumni Spotlight: Michael Straley '11
Foundation at Fulton County Medical Center
Alumni Spotlight: Jill Atcheson '14
What's your marketing strategy? If you ask marketing achiever Jill Atcheson '14, she's "laser focused" on data, digital and dollars. Jill Atcheson was motivated to pursue an advanced business degree because continuous learning is a critical component to professional success. Read more about Jill.
Vice President, Head of Market Management - American Region,
Alumni Spotlight: Kenyatta Bynoe '14
"Being fully online allowed me the flexibility to stay on track from anywhere in the world I was traveling. I learned practical knowledge and techniques, how to build 360-degree marketing and the most effective ways to execute them," said Kenyatta Bynoe '14. Read more about Kenyatta.
VP of Global Brand Marketing & Partnerships,
Alumni Spotlight: Jamie LaRose '14
Jamie LaRose '14 was well into a successful banking career, working at the time with Bank of America in North Carolina. He'd already served in a variety of marketing leadership roles. Read more about Jamie.
Director of Marketing (Ally Home),
Alumni Spotlight: Christine (Brown) Pompa '13
I had learned about EMU's integrated marketing communications program online and was intrigued since marketing is my passion and something I wanted to specialize in even further, beyond my career experience and past educational pursuits. Read more about Christine.
Solution and Content Marketing Lead (Director)