Take your passion and talent for marketing to the next level.

If you aspire to grow as a marketing or communications professional, take advantage of the flexibility of an online master's or a graduate certificate in Integrated Marketing Communications and become more successful today! The IMC master's degree can be completed in two years and the graduate certificate in one.

Eastern Michigan University provides you with the opportunity to collaborate with professional peers from around the country as you learn the most progressive and innovative marketing strategies in business today. Get inspired as you learn about creating a seamless integration of your marketing communications and gain the practical skills you need to build a successful brand.

Eastern offers the only online IMC graduate program through an AACSB-accredited business school. EMU's IMC program has a record of student success, having won a total of 15 Gold, Silver or Bronze Awards in the annual international ECHO competition over a 10-year period. In addition, the IMC program has been recognized by U.S. News and World Report as a "best online graduate business program" in 2019, moving up nine spots from the previous year's listing.

AACSB accredited

2019 Princeton Review Best Business Schools

News and Announcements

  • IMC program recognized in the 2019 US News and World Report rankings of best online graduate business programs. Read the full story.

  • IMC professor's textbook doubles as a problem-solving primer for marketing pros. Read the full story.

  • EMU Marketing and IMC professor Sheila Sasser posthumously inducted into the Adcraft Club of Detroit’s Hall of Fame. Read the full story.

  • Professor Judy Foster Davis appeared on American Black Journal to talk about her book "Pioneering African American Women in the Advertising Business." Watch the full video.

A headshot of Tracey Shaver
Tracey Shavers - In the Alumni Spotlight