We Actively Direct How People Think & Feel About EMU
Our brand frames who we are, what we do, and why it matters, both in our own mind, and the mind of our audience. Through branding, we actively direct how we want people to think and feel about Eastern Michigan University.
As you work with the EMU Brand Guidelines [PDF], remember that the power of the Eastern Michigan University brand lies with you. With your passion and creativity we will uncover new possibilities that will keep our brand expression dynamic and energized.
Please reach out to us if you need additional guidance on how to implement the EMU brand.
Work With Us
The Division of Communications is here to help you with your next marketing or communications project. Do you need a head shot? Or help marketing your program? Please tell us more, and a member of our team will respond to you.
Our Colors
Our palette helps our audiences identify us at a glance, and the way we use color sets the mood for each of our pieces. Always use the color values listed. They have been adjusted for the best reproduction on screen and in print, and may not match Pantone Color Bridge breakdowns.
Green
PMS 349
90/12/95/40
4/106/56
#046A38
90/12/95/40
4/106/56
#046A38
Neon
PMS 375
46/0/90/0
151/215/0
#97D700
46/0/90/0
151/215/0
#97D700
Our Fonts
Campton
Campton is Eastern Michigan University's official font and is primarily used by professional designers and vendors working in Adobe Creative Suite. Since the University does not provide licenses, those who need access must purchase their own.
Substitute Font Family
If you are working in Canva, Microsoft Word, PowerPoint, or other similar programs, please use Arial as the substitute font.
Our Logos
The Eastern Michigan University wordmark is our official mark. It may be used alone, or in conjunction with the Block E logo. The logo should never be recreated or typeset. Always use official logo files available from this site.
Unit Lockups
A unit identity lockup is what we previously called a department logo. Lockups allow units to leverage the Eastern Michigan University brand and enhance their profile as part of a larger institution.
Full Guide
Download our full brand standards guide to access more information about our colors, typography, content pillars, tagline, photography, hashtag policy and more.