124 Judy Sturgis Hill Building
Ypsilanti, Michigan 48197
734.487.3130
Associate Professor of Journalism
School of Communication, Media & Theatre Arts
121 Judy Sturgis Hill Building
Dr. You Li is an Assistant Professor of Journalism at Eastern Michigan University. Her research interests
include media history, media sociology, and media management. Her research traces the historical and
contemporary evolvement of journalism with a particular emphasis toward the tension between the
autonomous and heteronomous forces that shape and challenge journalism. Dr. Li’s research draws
theories from sociology, management, and journalism, and uses both qualitative and quantitative
methods. Her current projects examine how the integration of new editorial and business practices in the
field of journalism, such as the rise of native advertising and participatory culture, may have affected
journalistic autonomy and further blurred the boundaries between journalism and other social institutions.
With these projects, Dr. Li hopes to help preserve the public service mission of quality journalism in the
digital age.
Before coming to Eastern, Dr. Li worked at the newsrooms of The Columbia Missourian in Columbia,
M.O., the Fortune magazine in New York City, and the Shanghai Media Group in China.
Li, Y. (2019). The role performance of native advertising in legacy and digital-only news
media. Digital Journalism. Published online first on February 13, 2019.
https://doi.org/10.1080/21670811.2019.1571931
Li, Y. & Wang, Ye. (2019). Brand disclosure and source partiality affect native
advertising recognition and media credibility. Newspaper Research Journal, 40 (2): 1-18.
First published online on August 19, 2019.
https://journals.sagepub.com/doi/abs/10.1177/0739532919849472?journalCode=nrja
Li, Y. (2019). Contest over authority: Navigating native advertising’s impact on
journalistic authority. Journalism Studies, 20 (4): 523-541.
https://doi.org/10.1080/1461670X.2017.1397531
Li, Y. & Thorson, E. (2018). Converting cultural capital into economic capital: A hybrid
newspaper's content management and performance during economic turbulence. Journal
of Media Business Studies, 15(1): 1-23. https://doi.org/10.1080/16522354.2018.1445159
Wang, Y. & Li, Y. (2017). Understanding “native advertising” from the perspective of
communication strategies. Journal of Promotion Management, 23 (6): 913-929.
http://dx.doi.org/10.1080/10496491.2017.1323264
Li, Y. & Thorson, E. (2015). Increasing news content and diversity improves
revenue. Newspaper Research Journal, 36(4), 392-
398. http://nrj.sagepub.com/content/36/4/382.short
Li, Y. & Hellmueller, L. (2017). Constructing News with Audience: A Longitudinal
Study of CNN’s Integration of Participatory Journalism. The Routledge Companion to
Digital Journalism Studies. Ed. Bob Franklin and Scott Eldridge II.
Conference Presentation (Peer-reviewed)
Li, Y., Wang, Y., Lee, Y., Chen, H., Petri, A., Cha, T. (2021). Teaching data science through storytelling: Improving undergraduate data literacy. The paper was accepted for presentation at the Scholastic Journalism Division at the 104th annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), August 6.
Li. Y. (2021). Assessing the role performance of solutions journalism during a global pandemic. The paper was accepted for presentation at the International Communication Division at the 104th annual convention of the Association for Education in Journalism and Mass Communication (AEJMC), August 3.
Li, Y. & Wang, Y. (2019). Understanding the typology of native advertising on news
websites. The paper was presented to the Newspaper and Online News Division at the
102 nd annual convention of the Association for Education in Journalism and Mass
Communication, Toronto, Canada, August 9.
Li, Y. & Wang, Y. (2019). Understanding the typology of native advertising on U.S.
news websites. In: Methodological considerations in measuring recognition of native
advertising in digital news context at the 69th Annual International Communication
Association (ICA) Conference, Communication Beyond Boundaries, Washington DC,
May 27.
Li, Y. (2018). Understanding the role performance of native advertising on news media
sites. The paper was presented to the Newspaper and Online News Division at the 101st
annual convention of the Association for Education in Journalism and Mass
Communication, Washington D.C., August 6.
Li, Y. (2017). Contest over authority: Navigating native advertising’s impact on
journalistic authority. The paper was presented to the Newspaper and Online News
Division at the 100 th annual convention of the Association for Education in Journalism
and Mass Communication, August 11.