You Li

A photo of You Li

Assistant Professor of Journalism

School of Communication, Media and Theatre Arts

121 Quirk



  • Ph.D., Journalism, University of Missouri-Columbia
  • MA, Journalism, University of Missouri-Columbia
  • BA, International Journalism, Shanghai International Studies University

Interests and Expertise

Dr. You Li is an assistant professor of journalism at Eastern Michigan University. Her research interests include media history, media sociology and media management. Her research traces the historical and contemporary evolvement of journalism with a particular emphasis toward the tension between the autonomous and heteronomous forces that shape and challenge journalism's well being. Dr. Li's research draws theories from sociology, management and journalism and uses both qualitative and quantitative methods. Her current projects examine how the integration of new editorial and business practices in the field of journalism, such as the rise of participatory culture and native advertising, may have affected journalistic autonomy and further blurred the boundaries between journalism and other social institutions. With these projects, Dr. Li hopes to help preserve the public service mission of quality journalism in the digital age.

Before coming to Eastern, Dr. Li worked at the newsrooms of The Columbia Missourian in Columbia, M.O., the Fortune magazine in New York City and the Shanghai Media Group in China.


  • JRNL 213 Introduction to Journalism
  • JRNL 215 News Writing and Reporting
  • JRNL 313 History of American Journalism
  • CTAT 344 Continuity Writing for Electronic Media

Publications and Presentations

  • Li, Y. (2017) Contest over Authority: Navigating Native Advertising's Impact on Journalistic Authority. Journalism Studies, 1–19. Published online first on November 16.
  • Li, Y. (2017). Contest over Authority: Navigating Native Advertising's Impact on Journalistic Authority. Paper presented to the Newspaper Research Division at the 100th annual convention of the Association for Education in Journalism and Mass Communication, August 11.
  • Wang, Y. and Li, Y. (2017). Understanding "Native Advertising" from the Perspective of Communication Strategies. Journal of Promotion Management, 1–17. Published online first on June 9.
  • Li, Y. and Hellmueller, L. (2017). Constructing News with Audience: A Longitudinal Study of CNN's Integration of Participatory Journalism. The Routledge Companion to Digital Journalism Studies. Ed. Bob Franklin and Scott Eldridge II.
  • Li, Y. and Thorson, E. (2015). Increasing News Content and Diversity Improves Revenue. Newspaper Research Journal, 36(4), 392–398.
  • Hellmueller, L. and Li, Y. (2015). Contested over content: A longitudinal study of CNN iReport's inclusion in the field of journalism. Journalism Practice, 9 (5), 617–633.
  • Vos, T. and Li, Y. (2013). Justifying commercialization: Legitimating discourses and the rise of American advertising. Journalism & Mass Communication Quarterly, 90(3), 559–580.