Strategies to Promote Your Organization

Course Fee: $300

This course takes a marketing perspective prioritizing the needs, wants, and values of the people. The course covers how most people get their information, the challenges that face nonprofits in today’s under-funded and over-crowded philanthropic marketplace, and explores networking, social media, public relations disasters, and how we manage public relations risk in today’s highly competitive environment.


  • Understand the environment of nonprofit organizations.
  • Discover how to create a message from a nonprofit to the community.
  • Focus on networking and how it can play an effective part in our overall marketing program.
  • Discuss how to handle public relations disasters and learn elements of the organizational risk management process.
  • Explore the uses and functions of various social media outlets now available to nonprofits.
  • Develop a nonprofit marketing plan.


  • Introduction
  • Marketing for Nonprofits
  • Public Relations for Nonprofits
  • Putting it All Together and Building a Plan


  • Video lectures.
  • PowerPoint presentations.
  • Readings.
  • Other video resources.


  • Multiple choice comprehension quizzes for each module.
  • Cumulative essay questions requiring critical thinking and analysis.
  • Full comprehensive marketing plan for a nonprofit organization.