Judy Davis

Judy Davis

Professor of Marketing and Integrated Marketing Communications

734.487.3323

judy.davis@emich.edu

Education

Ph.D. Michigan State University
M.A. Michigan State University
B.A. Howard University

Professional Summary

Dr. Davis' articles are published in such journals as the Journal of Historical Research in Marketing, the Journal of Macro-marketing, Journal of Direct Marketing and the Journal of Marketing Theory and Practice and has been presented at numerous professional marketing associations including the American Academy of Advertising (AAA) and the Conference on Historical Analysis and Research in Marketing (CHARM). From 2006-2012, she served as the Faculty Coordinator for the M.S. degree program in Integrated Marketing Communications (IMC).

Courses Taught

MKTG 360 Principles of Marketing
MKTG 369 Advertising
MKTG 365 Consumer Behavior
MKTG 474 Promotional Strategy
MKTG 640 Integrated Marketing Communications
IMC 601 IMC Principles, Strategies and Tactics
IMC 603 Audience Behavior
IMC 606 Multi-Channel Media I
IMC 615 IMC Ethics, Regulations and Society

Research Interests & Projects

Her research focuses on marketing communications strategies and policies in corporate and entrepreneurial settings and historical and multicultural marketing topics.

Selected Publications

Davis, Judy Foster (2013). "Realizing Marketplace Opportunity: How Research on the Black Consumer Market Influenced Mainstream Marketers, 1920-1970." Journal of Historical Research in Marketing, v. 5 (4): 471-493. (Recipient of the Outstanding Paper Award for 2013 by Emerald Publishing Literati for the Journal of Historical Research in Marketing).

Davis, Judy Foster (2013). "Beyond 'Caste-Typing'?: Caroline Robinson Jones: Advertising Pioneer and Trailblazer." Journal of Historical Research in Marketing, v. 5 (3): 308-333. (Recipient of an Highly Commended article award for 2013 by Emerald Publishing Literati for the Journal of Historical Research in Marketing).

Davis, Judy Foster (2013). "Policy Matters: Understanding the Global Regulatory Environment for Social Media and User-Generated Advertising Content," Special Topics Session on New Research Agenda for International Advertising and IMC. 2013 American Academy of Advertising Global Conference, Honolulu, HI, May 30-June 1, 2013.

Davis, Judy Foster; Sauber, Matthew H. and Edwards, Elizabeth A. (2011). "Managing quality in online education: a conceptual model for program development and improvement." International Journal of Management in Education (Special Issue on Online Education), v. 5 (1): 93-108.

Davis, Judy Foster; Sauber, Matthew; and Sasser, Sheila (2011). "Designing a Quality-Focused Online Master's Degree Program in IMC: A Case Study for Educators," presented at the IMC Academic Roundtable, Chicago Area Direct Marketing Educational Foundation (CADMEF), DePaul University, Chicago, May 12, 2011.

Professional Affiliations

American Academy of Advertising
Conference for Historical Analysis and Research in Marketing (CHARM)