Judy Davis

Judy Davis

Professor of Marketing and Integrated Marketing Communications

Marketing

553 Owen

734.487.3323

judy.davis@emich.edu

Office Hours

Online and by appointment to Judy.Davis@emich.edu

Education

  • Ph.D. Michigan State University
  • M.A. Michigan State University
  • B.A. Howard University

Professional Summary

Dr. Davis' articles are published in such journals as the Journal of Marketing Management, the Journal of Macromarketing and the Journal of Historical Research in Marketing and has been presented at numerous professional marketing associations including the American Academy of Advertising (AAA), the Macromarketing Society and the Conference on Historical Analysis and Research in Marketing (CHARM). From 2006-2012, she served as the Faculty Coordinator for the M.S. degree program in Integrated Marketing Communications (IMC). Her first book - Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN - was published by Routledge in 2017. Her work has been featured in the New York Times, American Black Journal, the Hartman Center at Duke University and the   National Museum of American History at the Smithsonian.

Courses Taught

  • MKTG 360 Principles of Marketing
  • MKTG 369 Advertising
  • MKTG 365 Consumer Behavior
  • MKTG 474 Promotional Strategy
  • MKTG 640 Integrated Marketing Communications
  • IMC 601 IMC Principles, Strategies and Tactics
  • IMC 603 Audience Behavior and Insights
  • IMC 606 Multi-Channel Media I
  • IMC 614 IMC Privacy Policy Management
  • IMC 615 IMC Ethics, Regulations and Society

Research Interests & Projects

Her research focuses on marketing communications strategies and policies in corporate and entrepreneurial settings and historical and multicultural marketing topics.

Selected Publications

Branchik, Blaine and Davis, Judy Foster (forthcoming). “'From Servants to Spokesmen: Black Male Advertising Models and Changing U.S. Culture Post World War II”, forthcoming in the Journal of Historical Research in Marketing.

Davis, Judy Foster (2017). “Selling whiteness? A critical review of the literature on marketing and racism.”  Journal of Marketing ManagementPublished online: 06 November 2017.

Davis, Judy Foster (2013). "Realizing Marketplace Opportunity: How Research on the Black Consumer Market Influenced Mainstream Marketers, 1920-1970." Journal of Historical Research in Marketing, v. 5 (4): 471-493. (Recipient of the Outstanding Paper Award for 2013 by Emerald Publishing Literati for the Journal of Historical Research in Marketing).

Davis, Judy Foster (2013). "Policy Matters: Understanding the Global Regulatory Environment for Social Media and User-Generated Advertising Content," Special Topics Session on New Research Agenda for International Advertising and IMC. 2013 American Academy of Advertising Global Conference, Honolulu, HI, May 30-June 1, 2013.

Davis, Judy Foster; Sauber, Matthew H. and Edwards, Elizabeth A. (2011). "Managing quality in online education: a conceptual model for program development and improvement." International Journal of Management in Education (Special Issue on Online Education), v. 5 (1): 93-108.

Professional Affiliations

  • Advertising and Society Quarterly – Editorial Advisory Board
  • American Academy of Advertising
  • Conference for Historical Analysis and Research in Marketing (CHARM)
  • Journal of Historical Research in Marketing - Editorial Advisory Board
  • RIM (Race in the Marketplace) Research Network