Kenneth R Lord

A photo of Kenneth Lord


Marketing; Dean's Office; Staff

601 Hill


[email protected]


  • Ph.D., Marketing, The Ohio State University
  • MA, Communication, University of Utah
  • Honors BA, English, University of Utah

Professional Summary

Dr. Kenneth R. Lord stepped into the role of dean of EMU’s College of Business on July 2, 2018. Over a career in business higher education that has spanned three decades, Dr. Lord has served as Director of Graduate Programs for Mercer University’s Stetson School of Business and Economics in Atlanta, Associate Dean of the Arthur J. Kania School of Management at The University of Scranton, and more recently Dean of the David Nazarian College of Business and Economics at California State University, Northridge (CSUN). His research has led to more than 80 journal articles and conference presentations, thousands of citations of his work, his ranking among the world’s top advertising scholars, and a book published in 2012 on the topic of social justice. His consulting activities have benefited dozens of organizations; he has also been recognized in multiple Who’s Who and leadership publications and as an award-winning business communicator.

Research Interests & Projects

Dr. Lord’s research deals primarily with consumer motivation, information processing, and decision making in such contexts as exposure to diverse marketing-communication forms and strategies, scenarios characterized by ethical or social-justice considerations and cross-border markets.

Selected Publications

  • Lord, Kenneth R., Sanjay Putrevu and Alice F. Collins (2019), "Ethnic Influences on Attractiveness and Trustworthiness Perceptions of Celebrity Endorsers," International Journal of Advertising, 38 (3), 489-505.
  • Parsa, H.G., Kenneth R. Lord, Sanjay Putrevu and J. Kreeger (2015), “Corporate Social and Environmental Responsibility in Services: Will Consumers Pay for It?” Journal of Retailing & Consumer Services, 22 (January), 250-260.
  • Lord, Kenneth R., ed. (2012), Two Views of Social Justice: A Catholic/Georgist Dialogue (Studies in Economic Reform and Social Justice). West Sussex, UK: John Wiley & Sons Ltd.
  • Lord, Kenneth R., Michael O. Mensah and Sanjay Putrevu (2011), “Border-Area Tourism and International Attractions: Benefit Dimensions and Segments,” Journal of Global Business and Technology, 7 (Fall), 14-23.
  • Lord, Kenneth R. and Pola B. Gupta (2010), “Response of Buying Center Participants to B2B Product Placements,” The Journal of Business & Industrial Marketing, 25 (3), 188-195.