Dr. Vivek's research interests and projects include business-to-business relationships, business-to-customer relationships, invention education, customer engagement, partner and student engagement.
William M. Northington, Stephanie T. Gillison, Sharon E. Beatty and Shiri Vivek (2021). “I Don't Want to be a Rule Enforcer During the COVID-19 Pandemic: Frontline Employees' Plight,” Journal of Retailing and Consumer Services, 63, 102723.
Vivek, Shiri D., Vivek Dalela and Muhammad S. Ahmed (2021). “A Framework for Partner Engagement: Episodes in the Life of Interorganizational Partnerships,” Journal of Marketing Theory and Practice, 1-18.
Vivek, S. D., Beatty, S. E., Dalela, V., & Morgan, R. M. (2014). A Generalized Multidimensional Scale for Measuring Customer Engagement. Journal of Marketing Theory & Practice, 22 (4), 401-420.
Vivek, S. D. & Richey, R. Glenn (2013). Understanding Performance of Joint Ventures: Modeling the Interactional Strength of Fit Between Partners. International Journal of Logistics Systems and Management, 24 (3), 356-379.
Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer Engagement: Exploring Customer Relationships Beyond Purchase. Journal of Marketing Theory & Practice.
Vivek, S.D., Banwet, D. K., Shankar, R. (2008). Analysis of Interactions among Core, Transaction and Relationship-Specific Investments: The Case of Offshoring, Journal of Operations Management, 26, 180-197.