Shiri Vivek

Shiri Vivek

Professor of Marketing and Supply Chain Management


222 Hill


[email protected]


  • Ph.D. Marketing, University of Alabama
  • Ph.D. Management, Indian Institute of Technology
  • MA Psychology, Jai Narain Vyas University
  • MBA Marketing, Mohanlal Sukhadia University

Professional Summary

Shiri Vivek has taught in various universities internationally for over two decades. She is published in highly respected peer-reviewed journals, such as the Journal of Operations Management. Shiri has been using her inter-disciplinary education research to help various businesses improve their operational capabilities, identify system inefficiencies and bottlenecks, map business processes, market logistics offerings and engage partners in the supply chain. She is a member of the Institute of Supply Management and Council of Supply Chain Management Professionals.

Courses Taught

  • MKTG 368W Marketing Strategy
  • MKTG 655 Strategic Branding
  • SCM 611 Supply Chain Management

Research Interests & Projects

Dr. Vivek's research interests and projects include business-to-business relationships, business-to-customer relationships, customer engagement, and partner engagement.

Selected Publications

Vivek, S. D., Beatty, S. E., Dalela, V., & Morgan, R. M. (2014). A Generalized Multidimensional Scale for Measuring Customer Engagement. Journal of Marketing Theory & Practice, 22 (4), 401-420.

Vivek, S. D. & Richey, R. Glenn (2013). Understanding Performance of Joint Ventures: Modeling the Interactional Strength of Fit Between Partners. International Journal of Logistics Systems and Management, 24 (3), 356-379.

Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer Engagement: Exploring Customer Relationships Beyond Purchase. Journal of Marketing Theory & Practice.

Vivek, S. D., Dalela, V., & Patwardhan, A. (2011). A Study of Service Ethnocentrism and its Relationship with Social Connectedness. Journal of Services Research, 11 (2).

Vivek, S.D., Banwet, D. K., Shankar, R. (2008). Analysis of Interactions among Core, Transaction and Relationship-Specific Investments: The Case of Offshoring, Journal of Operations Management, 26, 180-197.