Dr. Vivek's research interests and projects include business-to-business relationships, business-to-customer relationships, customer engagement, and partner engagement.
Vivek, S. D., Beatty, S. E., Dalela, V., & Morgan, R. M. (2014). A Generalized Multidimensional Scale for Measuring Customer Engagement. Journal of Marketing Theory & Practice, 22 (4), 401-420.
Vivek, S. D. & Richey, R. Glenn (2013). Understanding Performance of Joint Ventures: Modeling the Interactional Strength of Fit Between Partners. International Journal of Logistics Systems and Management, 24 (3), 356-379.
Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer Engagement: Exploring Customer Relationships Beyond Purchase. Journal of Marketing Theory & Practice.
Vivek, S. D., Dalela, V., & Patwardhan, A. (2011). A Study of Service Ethnocentrism and its Relationship with Social Connectedness. Journal of Services Research, 11 (2).
Vivek, S.D., Banwet, D. K., Shankar, R. (2008). Analysis of Interactions among Core, Transaction and Relationship-Specific Investments: The Case of Offshoring, Journal of Operations Management, 26, 180-197.