Shiri Vivek

Shiri Vivek

Professor of Marketing and Supply Chain Management


222 Hill


[email protected]


  • Ph.D. Marketing, University of Alabama
  • Ph.D. Management, Indian Institute of Technology
  • MA Psychology, Jai Narain Vyas University
  • MBA Marketing, Mohanlal Sukhadia University

Professional Summary

Shiri Vivek is published in highly respected peer-reviewed journals, such as the Journal of Operations Management. Shiri has been using her inter-disciplinary education research to help various businesses improve their operational capabilities, identify system inefficiencies and bottlenecks, map business processes, and engage partners in the supply chain. As the Executive Director of EMUiNVENT, Shiri is heavily involved in developing an invention education curriculum, teaching, and researching invention education.

Courses Taught

  • New Product Development and Research
  • Marketing Strategy and Analytics
  • Principles of Marketing
  • Supply Chain Management
  • IT in Supply Chain Management

Research Interests & Projects

Dr. Vivek's research interests and projects include business-to-business relationships, business-to-customer relationships, invention education, customer engagement, partner and student engagement.

Selected Publications

William M. Northington, Stephanie T. Gillison, Sharon E. Beatty and Shiri Vivek (2021). “I Don't Want to be a Rule Enforcer During the COVID-19 Pandemic: Frontline Employees' Plight,” Journal of Retailing and Consumer Services, 63, 102723. 

Vivek, Shiri D., Vivek Dalela and Muhammad S. Ahmed (2021). “A Framework for Partner Engagement: Episodes in the Life of Interorganizational Partnerships,” Journal of Marketing Theory and Practice, 1-18.

Vivek, S. D., Beatty, S. E., Dalela, V., & Morgan, R. M. (2014). A Generalized Multidimensional Scale for Measuring Customer Engagement. Journal of Marketing Theory & Practice, 22 (4), 401-420.

Vivek, S. D. & Richey, R. Glenn (2013). Understanding Performance of Joint Ventures: Modeling the Interactional Strength of Fit Between Partners. International Journal of Logistics Systems and Management, 24 (3), 356-379.

Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer Engagement: Exploring Customer Relationships Beyond Purchase. Journal of Marketing Theory & Practice.

Vivek, S.D., Banwet, D. K., Shankar, R. (2008). Analysis of Interactions among Core, Transaction and Relationship-Specific Investments: The Case of Offshoring, Journal of Operations Management, 26, 180-197.