Anthony Koschmann

Photo of Anthony Koschmann

Assistant Professor of Marketing

Marketing

558 Owen

734.487.9748

akoschma@emich.edu

Office Hours

Tuesday and Thursday  
1:00-2:15pm
By appointment

Education

  • Ph.D. Emory University
  • MBA Indiana University
  • MA Syracuse University
  • BS Plymouth State College

Courses Taught

  • IMC 606 Multi Channel Media I
  • IMC 617 Social Media Marketing Strategy
  • MKTG 360 Principles of Marketing
  • MKTG 470 Marketing Research
  • MKTG 670 Advanced Methods in Marketing Research

Research Interests & Projects

Dr. Koschmann's research focuses on strategic brand management, market structures and entertainment products.

Selected Publications

Koschmann, Anthony (forthcoming). “Evaluating the Durability of Brand Alliances Using Bayesian Methods.” Journal of Brand Management

Sheth, Jagdish and Anthony Koschmann (forthcoming). “Do Brands Compete or Coexist? How Persistence of Brand Loyalty Segments the Market.” European Journal of Marketing.

Koschmann, Anthony and Jagdish Sheth (forthcoming). “Brand Line Extensions: Creating New Loyalties or Internal Variety-Seeking?” Journal of Product & Brand Management.

Koschmann, Anthony (2017). “Brand Alliances: Growing Your Pie or Stealing Your Slice? Examining Field Evidence Using Causal Methods.” Journal of Marketing Development and Competitiveness, 11(4), 10-19.

Koschmann, Anthony and Douglas Bowman (2017). “Simultaneous Estimation of Legal and Illegal Supply and Demand: The Case of Motion Pictures.” International Economic Journal, 31(4), 555-577.