Anthony Koschmann

Photo of Anthony Koschmann

Assistant Professor of Marketing

Marketing

121 Hill

734.487.9748

[email protected]

Education

  • Ph.D. Emory University
  • MBA Indiana University
  • MA Syracuse University
  • BS Plymouth State College

Courses Taught

  • IMC 606 Multi Channel Media I
  • IMC 617 Social Media Marketing Strategy
  • MKTG 360 Principles of Marketing
  • MKTG 470 Marketing Research
  • MKTG 670 Advanced Methods in Marketing Research

Research Interests & Projects

Dr. Koschmann's research focuses on strategic brand management, market structures and entertainment products.

Selected Publications