David Allbright

David Allbright

Professor of Marketing


119 Hill


[email protected]

Office Hours

Monday and Wednesday

12:15-1 p.m., 3:45-4:30 p.m.
5:30-6:30 p.m.
By appointment


  • Ph.D. University of Georgia
  • MBA Eastern Michigan University
  • BS Shepherd University

Professional Summary

Dr. Allbright is a native Detroiter who also has enjoyed extended residences in the Atlanta, Washington DC., Northern Virginia and West Virginia-Shenandoah Valley areas. Prior to joining the Eastern Michigan University faculty in 2005, Dr. Allbright taught marketing-related courses at the University of Georgia, Augusta State University and Georgia College and State University.

Allbright also has 15 years of professional experience serving government agencies and Fortune 500 companies such as NASA, SBC-Ameritech, XEROX, Comerica Bank, Ford Motor Company, General Motors. His corporate service began as a Computer Programmer and Corporate Information Systems Designer. Later, he served as a New Venture Analyst and an Electronic Publishing Systems Architect specializing in New Media Graphics Production, and Marketing Information Systems Design.

In addition, Dr. Allbright has published articles in the Journal of Business Ethics, Journal of Current Research in Global Business and the International Journal of Financial Services Management. He also has presented and published within the proceedings of the American Marketing Association (AMA), the Society for Marketing Advances (SMA) and the Association of Marketing Theory and Practice (AMTP).

Courses Taught

  • MKTG 261 Contemporary Selling
  • MKTG 360 Principles of Marketing
  • MKTG 510 Marketing Management
  • MKTG 610 Marketing Policies and Problems

Research Interests & Projects

Strategic Market-Focused Sensemaking Dialogues (i.e., study of collaborative learning dialogue processes in which a group of individuals endeavor to identify and/or create shared visions of marketplace reality).

Selected Publications

Leigh, T., Decarlo, T., Allbright, D. E., Lollar, J. (2014). Salesperson Knowledge Distinctions and Sales Performance. Journal of Personal Selling Sales Management, 34 (2), 123-140.

Allbright, D. E. (2013). An Alternative Approach for Those Who Despise Sales Role Playing. Review of Management Innovation and Creativity, 6 (20), 70-87.

Allbright, D. E. (2012). Invite Students to Deconstruct Stories and Experience Shared Meaning Making Through Reflective Critical Discourse. Review of Management Innovation and Creativity, 5 (16), 83-96.

Allbright, David, (2009), "Translating Perceptions of Service Into Strategic Action," Journal of Global Commerce Research, Vol 1, No 2, (Fall), p. 43-54.

Allbright, David, (2009), "Visualizing Market-Oriented Organizational Learning and Sensemaking," Journal of Current Research in Global Business, Vol 12, No 18, (Fall), p. 43-53.