Elif Persinger

Elif Persinger

Professor of Marketing

435 Owen

734.487.0180

elif.persinger@emich.edu

Education

  • Ph.D. Michigan State University
  • MA Michigan State University
  • MS Middle East Technical University, Turkey
  • BS Middle East Technical University, Turkey

Professional Summary

Dr. Persinger joined Eastern Michigan University in August 2002. Her research interests include diffusion of innovations, application of Marketing Science models for decision-making (particularly in the New Product Development area), marketing strategy (in both domestic and international context), network externalities and their implications on the market creation process for innovations, and strategic alliances (particularly, the partner selection process and its performance implications in international joint ventures). Dr. Persinger teaches undergraduate and graduate courses in international business and international marketing

Courses Taught

  • IB 210 Introduction to International Business
  • MKTG 360 Principles of Marketing
  • MKTG 460 International Marketing
  • MKTG 520 International Business
  • MKTG 525 Global Marketing
  • IB 610 Marketing, Policies and Problems

Selected Publications

Persinger, E. S. & Civi, E. (2011). Marketing Plan Competition for Experiential Learning. American Journal of Business Education, 4 (12), 51-60.