College of Business

Dr. Persinger joined Eastern Michigan University in August 2002. Her research interests include diffusion of innovations, application of Marketing Science models for decision-making (particularly in the New Product Development area), marketing strategy (in both domestic and international context), network externalities and their implications on the market creation process for innovations, and strategic alliances (particularly, the partner selection process and its performance implications in international joint ventures). Dr. Persinger teaches undergraduate and graduate courses in international business and international marketing

Persinger, E. S. & Civi, E. (2011). Marketing Plan Competition for Experiential Learning. American Journal of Business Education, 4 (12), 51-60.