Harry Derderian

Harry Derderian

Full-Time Lecturer in Marketing and Integrated Marketing Communications

248.752.5636

hderderi@emich.edu

Education

M.B.A. Western New England University
B.S. Public Relations, Boston University

Professional Summary

As senior account manager in the business to business environment, he has represented auto industry suppliers for many years to such firms as Denso Corporation, Ford Motor Company, General Motors, Takata, TRW, and Yazaki. Currently, he is account manager for promotional support programs serving various area profit/non-profit companies.

With regard to the Integrated Marketing Communications side of business, he has served as JEEP advertising and public relations manager and created co-branding programs with the National Hockey League's Boston Bruins and Detroit Red Wings. Previously, he was Marketing Manager for Honeywell.

He serves as a Faculty Advisor for EMU's Chapter of the American Marketing Association, is a member of both the EMU Presidential Scholarship and Explore Eastern committees and the DECA Evaluation team. Within the AMA environment, he has served as judge of case study presentations at the annual AMA International Collegiate Conference in New Orleans; in separate involvement, he has judged AMA collegiate web site competition in the online environment.

Harry has held membership in the American Marketing Association and American Society of Manufacturing Engineers. He is on the Board of Directors of Armenia Village Operations, a U.S. based Non-Government Organization that provides support to schools and small medium size businesses in Armenia.

From 2000-2007, he was part of a volunteer team that partnered with United Nations Development Programs in Armenia , providing small and medium size business training as well as support for refurbishment of elementary schools.

Courses Taught

IB210 International Business
IMC601 Integrated Marketing Communications Principles, Strategies, & Tactics
IMC603 Audience/Consumer Behavior
IMC612 Sales Promotion ( Co - developed with Dr. J. Davis)
MKTG 261 Principles of Selling
MKTG 360 Principles of Marketing
MKTG 365 Consumer Behavior
MKTG 368 Marketing Strategies
MKTG 460 International Marketing
MKTG 473 Marketing and Product Innovation
MKTG 665 Consumer Behavior--Online