Hakil Moon

A photo of Hakil Moon

Assistant Professor of Marketing and Supply Chain Management


550 Gary M. Owen Building




  • Ph.D. Washington State University

Professional Summary

Dr. Moon's articles are published in such journals as the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Business Research, International Journal of Innovation and Technology Management and have been presented at numerous professional marketing associations. Dr. Moon also has 8 years of industrial experiences with LG Electronics and Korea Economy and Management Development Institute. Dr. Moon teaches undergraduate courses in marketing strategy, principles of marketing, B2B marketing, and marketing & product innovation.

Courses Taught

  • MKTG 360 Principles of Marketing
  • MKTG 368 Marketing Strategy
  • MKTG 374 Business to Business Marketing
  • MKTG 473 Marketing & Product Innovation
  • SCM380 Supply Chain Management

Research Interests & Projects

Innovation, New Product Design, Interfirm Relationship, Firm Capability, Brand Management

Selected Publications

Hakil Moon, Babu John Mariadoss, and Jean L. Johnson. Collaboration with higher education institutions for successful firm innovation. Journal of Business Research (Forthcoming).

Hakil Moon, Jean L. Johnson, Babu John Mariadoss, and John B. Cullen (2018). Supplier and Customer Involvement in New Product Development Stages: Implications for New Product Outcomes. International Journal of Innovation and Technology Management, 1850004.

Hakil Moon and David E. Sprott (2016). Ingredient Branding for a Luxury Brand: The Role of Brand and Product Fit. Journal of Business Research, 69, 5768-5774.

Hakil Moon, Jeongdoo Park, and Sangkyun Kim (2015). The Importance of an Innovative Product   Design on Customer Behavior: Development and Validation of a Scale. Journal of Product Innovation Management, 32(2), 224-232.

Hakil Moon, Douglas R. Miller, and Sung Hyun Kim (2013). Product Design Innovation and Customer Value: Cross-Cultural Research in USA and Korea. Journal of Product Innovation Management, 30(1), 31-43.