Micah Murphy
Associate Professor of Marketing and Supply Chain Management
Marketing
215 Hill
Education
- Ph.D. Florida Atlantic University
- MA Applied Economics from Western Michigan University
- BA International Studies from Michigan State University
Professional Summary
Following eight years of B2B sales with Fortune 500 companies, Micah started and ran his own construction company for eight years.
Courses Taught
- MKTG 430 Marketing of Services
- MKTG 470 Marketing Research
Research Interests & Projects
Micah's research interests and projects include B2B relationships, innovation and economic development, and planning and strategy.
Selected Publications
Maria Petrescu and Micah Murphy, Black Friday and Cyber Monday: A Case Study. International Journal of Electronic Marketing and Retailing. Accepted for Publication 2013
Micah Murphy A Framework for Examining B2B Digital Communication Academy of Marketing Science Annual Conference Proceedings 2012
Micah Murphy, Cultural Frames of Reference and Market Entry Decisions. International Journal of Business Research, September 2012
Micah Murphy, Small Business and Structural Change in the Marketing System. Research Symposium on Marketing and Entrepreneurship Blue Book 2010