Micah Murphy

Micah Murphy

Associate Professor of Marketing and Supply Chain Management


215 Hill


[email protected]


  • Ph.D. Florida Atlantic University
  • MA Applied Economics from Western Michigan University
  • BA International Studies from Michigan State University

Professional Summary

Following eight years of B2B sales with Fortune 500 companies, Micah started and ran his own construction company for eight years.

Courses Taught

  • MKTG 430 Marketing of Services
  • MKTG 470 Marketing Research

Research Interests & Projects

Micah's research interests and projects include B2B relationships, innovation and economic development, and planning and strategy.

Selected Publications

Maria Petrescu and Micah Murphy, Black Friday and Cyber Monday: A Case Study. International Journal of Electronic Marketing and Retailing. Accepted for Publication 2013

Micah Murphy A Framework for Examining B2B Digital Communication Academy of Marketing Science Annual Conference Proceedings 2012

Micah Murphy, Cultural Frames of Reference and Market Entry Decisions. International Journal of Business Research, September 2012

Micah Murphy, Small Business and Structural Change in the Marketing System. Research Symposium on Marketing and Entrepreneurship Blue Book 2010