Matthew Sauber

Matthew Sauber

Professor of Marketing and Integrated Marketing Communications

Marketing

433 Owen

734.487.1853

matt.sauber@emich.edu

Education

  • Ph.D. University of Texas, Austin
  • MBA Southeastern Louisiana University
  • BBA Tehran Business College, Iran

Professional Summary

Dr. Sauber is actively engaged in teaching online classes and used online complements for all of his courses. He specializes in integrated marketing communications and online teaching and learning. He has developed and taught courses in digital marketing, database marketing and direct/interactive marketing and is currently working on social media certification program development in collaboration with the Center for Digital Engagement. Dr. Sauber is a key developer of the EMU's fully online, MS program in IMC. He has developed the program's direct marketing course whose students have continuously won top awards and recognition in the annual Collegiate ECHO Direct/Interactive Marketing Challenge since 2008. He is member of Direct Marketing Association Educational Foundation (Marketing Edge) and its Chicago association (MMEF) where he is a regular participant, presenter, and reviewer.

Courses Taught

  • IB 210 Fundamentals of International Business
  • MKTG 261 Contemporary Selling
  • MKTG 360 Principles of Marketing
  • MKTG 510 Marketing Management
  • MKTG 530 E-Commerce Essentials
  • MKTG 610 Marketing Policies & Problems
  • MKTG 635 Digital Marketing
  • MKTG 645 Database Marketing

Research Interests & Projects

Dr. Sauber's research interests and projects include direct and interactive marketing, electronic commerce, database marketing, social networking, online teaching and learning, globalization, and entrepreneurship.

Selected Publications

Sauber, M.H., Marold, D. A., and Anderson A. (2012). Domino's Pizza: Growing Sales with Technology, The IMC Handbook, J. S. Kelly and S. K. Jones (ed.), 2nd Edition 293 -310, Racom, Communications.

Sauber, M.H., Marold, D. A., and Anderson A. (2012). Domino's Pizza: Growing Sales with Technology, Contemporary Direct and Interactive Marketing (3rd Edition), Spiller, L. D. and Baier, M. 393 - 412.

Davis, J. F., Sauber, M.H., and Edwards, E. A. (2010). Managing Quality in Online Education: A Conceptual Model for Program Development and Improvement, International Journal of Management in Education, Vol. 5, No. 1, 2011.

Sachdev, H. J. & Sauber, M. H. (2009). Comparison of agents and merchants distributors in export channels. International Journal of Global Business Development, 2 (2), 167-183.

Sauber, M. H., McSurely, H. B., and Tummala, V. R. (2008). Developing supply chain management program: a competency model. Quality Assurance in Education, 16 (4), 375-391

Professional Affiliations

  • American Marketing Association
  • American Advertising Federation
  • Direct Marketing Association
  • Adcraft Club of Detroit
  • Association for Consumer Research
  • Academy of International Business
  • Institute for Operations Research and Management Sciences
  • Mobile Marketing Association
  • Online Marketing Institute
  • Decision Sciences Institute