604 Hill Hall
Ypsilanti, Michigan 48197
Professor of Marketing and Integrated Marketing Communications
Dr. Sauber's research interests and projects include direct and interactive marketing, electronic commerce, database marketing, social networking, online teaching and learning, globalization, and entrepreneurship.
Sauber, M.H., Marold, D. A., and Anderson A. (2012). Domino's Pizza: Growing Sales with Technology, The IMC Handbook, J. S. Kelly and S. K. Jones (ed.), 2nd Edition 293 -310, Racom, Communications.
Sauber, M.H., Marold, D. A., and Anderson A. (2012). Domino's Pizza: Growing Sales with Technology, Contemporary Direct and Interactive Marketing (3rd Edition), Spiller, L. D. and Baier, M. 393 - 412.
Davis, J. F., Sauber, M.H., and Edwards, E. A. (2010). Managing Quality in Online Education: A Conceptual Model for Program Development and Improvement, International Journal of Management in Education, Vol. 5, No. 1, 2011.
Sachdev, H. J. & Sauber, M. H. (2009). Comparison of agents and merchants distributors in export channels. International Journal of Global Business Development, 2 (2), 167-183.
Sauber, M. H., McSurely, H. B., and Tummala, V. R. (2008). Developing supply chain management program: a competency model. Quality Assurance in Education, 16 (4), 375-391