Linda Woodland

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Professor of Decision Sciences, Faculty Coordinator for Beta Gamma Sigma

456 Owen


[email protected]


  • Ph.D. Purdue University
  • MS Purdue University
  • BA Cleveland State University

Professional Summary

Dr. Woodland is a full professor of Decision Science, employed at Eastern Michigan University since 1982. Her primary research interests are investigating risk attitudes of investors and testing for market efficiency using sports betting markets. Recognition from the University, College and the EMU Alumni Association has been given through awards for outstanding teaching and research. She serves as a referee for numerous journals including American Economic Review, Applied Economics, Journal of Finance, and Journal of Political Economy. Dr. Woodland is the president of the college's chapter of Beta Gamma Sigma; faculty advisor for the EMU Thai Student Association and the EMU Men's Tennis Club; and involved with the EMU MBA Alumni Association.

Courses Taught

  • DS 265 Business Statistics
  • DS 605 Economics of Strategy
  • Business statistics, linear models, forecasting, economics of strategy

Selected Publications

Woodland, L. M. & Woodland, B. M. (2005). Appropriate Statistical Methodology for Testing the Effciency of Betting Markets Involving Spread and Totals. Journal of Economics and Finance, 29 (3), 385-390.

Woodland, L. M. & Woodland, B. (2003). The Reverse Favourite-Longshot Bias and Market Efficiency: An Update. Bulletin of Economic Research, 55 (2), 113-123.

Woodland, B. M. (2001). Market Efficiency and Profitability Wagering in the National Hockey League: Can Bettors Score on Longshots. Southern Economic Journal, 67 (4), 983-995.

Woodland, L. M. & Woodland, B. M. (2000). Testing Contrarian Strategies in the National Football League. Journal of Sports Economics, 1 (2), 187-193-.

Woodland, L. M. & Woodland, B. M. (1999). Expected Utility, Skewness, and the Baseball Betting Marketing. Applied Economics, 31, 337-45.

Professional Affiliations

  • American Economic Association
  • American Finance Association
  • Beta Gamma Sigma