Brenda Discher is a thought and business leader with over 20 years of success in bringing products, brands and businesses from inception to market. She is an accomplished global leader known for driving change, brand innovation and deep customer engagements which ensure that customers use and expand their IT investment. Brenda’s creative mindset, combined with her deep product management/marketing knowledge and powerful communications expertise, make her a valuable partner to CEOs looking to strategically transform their brand and position within the marketplace.
Brenda currently serves as senior vice president for business strategy and marketing for Siemens PLM Software. In this role, Brenda is responsible for integrating and unifying the strategy and marketing organizations of Siemens PLM. She will manage global brand, communications and digital go-to-market strategies to establish Siemens PLM as a market leader in the manufacturing industry for both enterprise and SMB customers. Before joining Siemens, Brenda held various business transformation and SaaS marketing leadership positions at Autodesk.