- Retired after 32 years with Ford Motor Company
- My first job after graduate school was as a coder at a small computer company in Detroit.
- Started my career at Ford in operations research where I developed the first mathematical model of vehicle option packages.
- At Ford Division, I was responsible for forecasting sales and the production allocation for the Ranger and E-Series truck lines.
- As the strategic research manager, my team was responsible for consumer research to support new vehicle concepts for Ford, Lincoln, Mercury, Jaguar, Volvo and Mazda.
- As Ford’s first futures manager, my team was responsible for worldwide consumer trends and the development of futuring scenarios for corporate strategic planning looking eight to 10 years in the future.
- At one point, I was given responsibility for data-mining using the US vehicle-owner database. My team pioneered the development of the consumer long-term-value model used in the US.
Most Recent Position
- Director of global consumer insights, Ford Financial
Market Research Experience
- Advertising research
- Customer satisfaction studies
- Vehicle drivability research
- Brand image
- Corporate reputation
- Consumer segmentation
- Dealer segmentation
- MA, Mathematics, University of Detroit Mercy
- BS, Mathematics, Gannon University
- Advisory board at the University of Georgia for the Master in Marketing Research program (MMR program)
- Advisory board at the University of Texas at Arlington for the Master of Science in Marketing Research program (MSMR program)
- Published two papers in professional journals.
- Taught seminars in:
- Marketing research
- Calculus III, Lawrence Tech
- College algebra and remedial math, Oakland Community College