Design Your Path to Business
The Bachelor of Business Administration in General Business prepares students for leadership roles across numerous industries. With flexibility to choose electives from two or more functional areas such as Accounting, Finance, Management, Marketing, and Supply Chain Management, students can tailor the program to their interests and career goals.
This degree provides a strong foundation in business management, strategic planning, and organizational leadership, opening doors to careers in the private, public, or non-profit sectors.
EMU also offers a General Business Minor (for Non-Business Majors) for students who are interested in learning basic business principles.
Our Academic Programs
General Business [BBA] – this business program allows students to study core business principles while customizing their program to fit their career objectives and interests. In addition to studying core courses, you will take 12 credit hours from the following required courses and a total of 12 hours of restricted electives from at least two functional areas.
- MGMT 384 Human Resource Management
- MGMT 388 Introduction to Entrepreneurship
- MGMT 460 Management Skills
- MGMT 480W Management Responsibility and Ethics
Non-business majors with an interest in foundational learning in business are encouraged to pursue the General Business Minor (for Non-Business Majors) program. Students who are interested in transferring to the General Business BBA program are encouraged to visit Transfer Partnerships for a list of articulation agreements with Michigan Community Colleges.
Master of Business Administration (MBA) - the MBA program is designed to help students elevate their business acumen for career growth and enhancement. The program emphasizes leadership skills, professional communication, and quantitative decision-making, alongside knowledge in business functional areas and strategic integration.
The EMU MBA offers flexibility for working professionals to study part-time while employed, and full-time options for both domestic and international students. Graduates will be prepared for advanced roles in management, business strategy, and organizational leadership. Concentrations include the following:
- General Business
- Business Analytics
- Entrepreneurship
- Finance
- Human Resource Management
- Information Systems
- Management
- Marketing
- Supply Chain
Business Administration [Graduate Certificate] - this is an 18-credit program designed for individuals without an undergraduate business degree that provides foundational business knowledge and skills. Those who are seeking personal growth or career advancement will learn essential insights into core business principles. Topics of study include:
- Accounting Principles
- Business Statistics
- Economics
- Corporate Finance
- Organizational Theory and Behavior
- Marketing Management
Centers and Institutes
Center for Digital Engagement
The Center for Digital Engagement helps Michigan college students launch careers in the digital field through paid internships, expert networking and seasonal events focused on digital engagement.
Center for Entrepreneurship and Innovation (CFEI)
Interested students are invited to get involved with EMU’s Center for Entrepreneurship and Innovation (CFEI). Participate in pitch events, business plan competitions, essay contests, and more.
Sales Institute
The Sales Institute exposes students to careers in corporates sales and assists leading corporations in recruiting top EMU students.
Student Activities and Involvement
Students have access to numerous business-related clubs and are encouraged to get involved for networking, skill building and career preparation. Below are several student organizations. Students are invited to visit the COB website for a complete list of student organizations.
American Marketing Association (AMA) Expand your knowledge and network with this collegiate chapter of the national AMA organization. Contact Faculty Advisor Harry Derderian at [email protected] to learn more. Collegiate Entrepreneurs Organization (CEO) Enrich your learning experience with the many activities available in the Collegiate Entrepreneurs Organization club. Contact faculty advisor Dr. Ratan Dheer at [email protected] to learn more. Society for Human Resource Management (SHRM) This student chapter of this national professional HR organization will help you build valuable connections, learn new developments in the field of human resources, and prepare you for a career in HR. Learn more about the Student Chapter of SHRM. Internships Internships allow students to apply their in-class learning to on-the-job experiences while also building their network of professionals who can help with job searches, career advancement and more. Learn more about EMU internships.
Careers
A general business degree opens doors to a variety of business-related careers. Consider exploring the following career paths:
- Logistician
- Management Analyst
- Marketing Manager
- Personal Financial Advisor
- Training and Development Specialist
Rankings and Affiliations
The EMU College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International) and is ranked among the nation’s top graduate schools by Princeton Review. Learn about the College of Business rankings and affiliations.
Undergraduate Degree and Minor
Graduate Degrees and Certificates
Resources
- Call: 734.487.3233
- Office: 303 Hill Hall, Ypsilanti, MI 48197
- Email: [email protected]