Where Creativity Meets Strategy
Today’s marketers need unmatched creativity and business acumen. An EMU Marketing degree will equip you with the skills to build brands, launch campaigns, convert prospects to purchasers and achieve business success.
Our Academic Programs
As a Marketing major, you can concentrate in a discipline that interests you such as:
- Integrated Marketing Communications
- Sports Marketing (must complete all three)
- Retailing
- Business to Business
- Sales
Core Marketing courses include:
- Principles of Accounting
- Legal Environment of Business
- Information Systems for Business
- Business Statistics, and more
Non-business majors with an interest in marketing are encouraged to pursue the Marketing Minor program.
Transfer with Ease
EMU, a member of the Michigan Transfer Network, makes it easy to transfer credits toward your BBA in Marketing. The Business Administration – MiTransfer Pathway helps you apply eligible coursework from another institution—saving you time and money as you finish your degree.
Learn more and get ready to transfer to EMU today.
Elevate your expertise with one of the following Marketing master’s degrees or certificates.
- Business Administration [MBA], Marketing Concentration - Focus your MBA studies with subjects such as:
- Customer Relationship Management
- Digital Marketing
- Strategic Brand Management
- Marketing [Graduate Certificate] – In this 15-hour, in-person program, you’ll gain career-advancing knowledge with options for independent study or special topics. Courses include:
- E-Commerce Essentials
- Database Marketing
- Marketing Research and Analytics
- Integrated Marketing and Communications [M.S.] – Learn how to engage consumers in this online-only program through courses that include:
- Creative Messaging Stratify
- Media Strategy
- Digital and Direct Marketing
- Social Media Marketing
- Integrated Marketing and Communications [Graduate Certificate] – This 18-hour, online-only certificate allows students to directly apply their learning in project-based courses.
Centers and Institutes
Center for Digital Engagement The Center for Digital Engagement helps Michigan college students launch careers in the digital field through paid internships, expert networking and seasonal events focused on digital engagement. Disability Planning and Policy Center
The Disability Planning and Policy Center (DPPC) is comprised of EMU faculty and provides financial education and tools to families trying to navigate the often-confusing world of financial planning. Studies have shown that those with disabilities want and need financial education to plan for their future. Sales Institute
The Sales Institute exposes students to careers in corporates sales and assists leading corporations in recruiting top EMU students.
Student Activities and Involvement
American Marketing Association Expand your knowledge and network with this collegiate chapter of a national powerhouse organization. Contact Faculty Advisor Harry Derderian at [email protected] to learn more. Student Advertising Association Gain valuable advertising insights and forge relationships with industry professionals in this student chapter of the American Advertising Federation. Contact Faculty Advisor Lewis Hershey at [email protected]. Internships Internships allow students to apply their in-class learning to on-the-job experiences while also building their network of professionals who can help with job searches, career advancement and more.
Students can complete a Co-Op internship with up to 3 credits that may be applied to the open free elective area of the curriculum. To fulfill the three credits, please talk to COB advising.
Internship Opportunities:
Careers & Job Market Outlook
- Brand Manager
- Digital Marketing Manager
- Market Research Analyst
- Sales Manager
What Do Alumni Say?
"I'm thrilled to be joining the Cleveland Cavaliers as an Account Executive on The Foundation Sales Team! This opportunity perfectly combines my passion for sports business and brand storytelling, and I'm incredibly grateful for the experiences at EMU that helped prepare me for this next chapter."
–Chloe Hibbler (BBA25), Account Executive, The Foundation Sales Team, Cleveland Cavaliers
"I am grateful to have had the opportunity to study with such dedicated faculty in a program that cares for their student's individual success, and I look forward to continuing to utilize the valuable skills I learned to further my success in the future."
–Charles Borus (BBA24), Industrial Sales, ContiTech
"The marketing program gave me the skills and knowledge to enter the workforce, and the faculty were always there to support me and help me succeed. I am thankful for my time as a student at EMU!"
–Kyle Nagy (BBA23), Marketing Coordinator, BELFOR Franchise Group
"The Marketing Department at Eastern Michigan University does a great job of making learning useful and interesting. The professors care about students and connect what we learn to real-life marketing. I’ve gained helpful experience through class projects and support that’s made me feel more ready for the real world and my current job."
–Cielo Rosas-Ocampo (BBA25), SEO Specialist, WallGusto/Black Sheep Arts
Undergraduate Degree and Minor
- Marketing [BBA]
- Marketing Minor [Non-Business Majors]
- Business Administration - MiTransfer Pathway (for transfer students)
Graduate Degree and Certificates
- Business Administration [MBA], Marketing Concentration
- Marketing [Graduate Certificate]
- Integrated Marketing Communications [M.S.]
- Integrated Marketing Communications [Graduate Certificate]
Resources
- Call: 734.487.3323
- Office: 203 Hill Hall, Ypsilanti, MI 48197
- Email: [email protected]