Where Creativity Meets Strategy
Today’s marketers need unmatched creativity and business acumen. An EMU Marketing degree will equip you with the skills to build brands, launch campaigns, convert prospects to purchasers and achieve business success.
Our Academic Programs
As a Marketing major, you can concentrate in a discipline that interests you such as:
- Integrated Marketing Communications
- Sports Marketing (must complete all three)
- Retailing
- Business to Business
- Sales
Core Marketing courses include:
- Principles of Accounting
- Legal Environment of Business
- Information Systems for Business
- Business Statistics, and more
Non-business majors with an interest in marketing are encouraged to pursue the Marketing Minor program.
Students who are interested in transferring to the Marketing program are encouraged to visit Transfer Partnerships for a list of articulation agreements.
Elevate your expertise with one of the following Marketing master’s degrees or certificates.
- Business Administration [MBA], Marketing Concentration - Focus your MBA studies with subjects such as:
- Customer Relationship Management
- Digital Marketing
- Strategic Brand Management
- Marketing [Graduate Certificate] – In this 15-hour, in-person program, you’ll gain career-advancing knowledge with options for independent study or special topics. Courses include:
- E-Commerce Essentials
- Database Marketing
- Marketing Research and Analytics
- Integrated Marketing and Communications [M.S.] – Learn how to engage consumers in this online-only program through courses that include:
- Creative Messaging Stratify
- Media Strategy
- Digital and Direct Marketing
- Social Media Marketing
- Integrated Marketing and Communications [Graduate Certificate] – This 18-hour, online-only certificate allows students to directly apply their learning in project-based courses.
Centers and Institutes
Center for Digital Engagement The Center for Digital Engagement helps Michigan college students launch careers in the digital field through paid internships, expert networking and seasonal events focused on digital engagement. Disability Planning and Policy Center
The Disability Planning and Policy Center (DPPC) is comprised of EMU faculty and provides financial education and tools to families trying to navigate the often-confusing world of financial planning. Studies have shown that those with disabilities want and need financial education to plan for their future. Sales Institute
The Sales Institute exposes students to careers in corporates sales and assists leading corporations in recruiting top EMU students.
Student Activities and Involvement
American Marketing Association Expand your knowledge and network with this collegiate chapter of a national powerhouse organization. Contact Faculty Advisor Harry Derderian at [email protected] to learn more. Student Advertising Association Gain valuable advertising insights and forge relationships with industry professionals in this student chapter of the American Advertising Federation. Contact Faculty Advisor Lewis Hershey at [email protected]. Internships Internships allow students to apply their in-class learning to on-the-job experiences while also building their network of professionals who can help with job searches, career advancement and more.
Students can complete a Co-Op internship with up to 3 credits that may be applied to the open free elective area of the curriculum. To fulfill the three credits, please talk to COB advising.
Internship Opportunities:
Careers & Job Market Outlook
- Brand Manager
- Digital Marketing Manager
- Market Research Analyst
- Sales Manager
Alumni
"The marketing program gave me the skills and knowledge to enter the workforce, and the faculty were always there to support me and help me succeed. Their guidance, along with the extracurricular activities available, pushed me out of my comfort zone and gave me the experience I needed to start my career with confidence. I now work as a marketing coordinator, and I am thankful for my time as a student at EMU!" - Kyle Nagy, '24
Undergraduate Degree and Minor
Graduate Degree and Certificates
- Business Administration [MBA], Marketing Concentration
- Marketing [Graduate Certificate]
- Integrated Marketing Communications [M.S.]
- Integrated Marketing Communications [Graduate Certificate]
Resources
- Call: 734.487.2454
- Office: 203 Hill Hall, Ypsilanti, MI 48197
- Email: [email protected]